• Proforma Impact Promotions
  • 10924 Grant Road, #235
  • Houston, Texas 77070
  • 713-626-9111
Dannon

Stuckeys Greenhouse

Build up a list of localized customers

Goal

Weekly text messages were sent out to people opting in to get "news they can use", tips, specials, and promotions. Messages included helpful information on taking care and raising plants from their greenhouse, along with specials of the week.

How

Increased daily, weekly sales and additional foot traffic. They are now identifying and connecting with many regular customers, and can send them text messages about their individual needs, and arrival of specific plants they are looking for.

Results

Thousands of people participated, helping Dannon learn more about people's favorite flavors. The ultimate result was increased awareness of the many different flavors that Dannon offers and increased brand loyalty.